ABOUT

Guns are now the leading cause of death for American children as mass shootings continue to rise. An internal proactive idea triggered by the Uvalde, Texas school shooting led us to clients Manuel and Patricia Oliver and Change The Ref.

Together we created “Joaquin’s First School Shooting,” a children’s book based on the tragic death of their son in 2018. Our goal was to reigniting the conversation of gun control in Congress.

Over 1,000 books were sent to congressional representatives by members of the public. The story has earned over 2 billion news and broadcast impressions internationally.

AWARDS

Cannes Lions – Bronze (Direct)
Cannes Lions – Shortlist (PR)
The One Show – Gold (Public Relations for Good)
The One Show – Merit (Print & Promotional)
New York Festivals – Shortlist (4x The G100 Awards)
PR Week Awards – Gold (Best Content)
PR Week Purpose Awards – Finalist (Best Use of Creativity)
 

BOOK

RESULTS

In the week ahead of Mother’s Day, Congresswoman Katherine Clark read the book in its entirety to the U.S. House Of Representatives.

Joaquin’s mother, Patricia Oliver, also met in person in D.C. with representatives from both sides of the aisle, who read the book together with her.

CASE STUDY